AGE OF ATTENDEES

Under 18 9%
18-24 22%
25-35 21%
36-45 21%
45+ 27%

MUSICAL TASTE

Alternative 40%
Rap 28%
Country 44%
Oldies 26%
Top 40 13%

OCCUPATION

Business Owner 25%
Professional 27%
Blue Collar 35%
Retired 9%
Student/Unemployed 2%

OTHER TYPES OF EVENTS ATTENDED

Desert Racing 20%
Monster Truck 29%
Extreme Sports 41%
NASCAR 26%
Motocross 42%

# OF UROC EVENTS ATTENDED

1st Event 56%
2 or More Events 44%
MILES TRAVELED TO UROC EVENTS

More than 250 40%
Under 250 60%

INCOME

Under $30,000 20%
$30-$49,999 24%
$50-$74,999 25%
$75,000+ 31%

EDUCATION

Some High School 12%
High School Grad 30%
Some College 26%
College + 22%

MARITAL STATUS

Married 64%
Single 21%
Widowed/Divorced 15%

SEX

Female 27%
Male 73%


HOW THEY HEARD ABOUT UROC

Magazine 31%
Newspaper 6%
Poster 15%
Radio 13%
TV 11%
Word Of Mouth 57%
Other 3%